Is Your Site Mobile Ready for Google’s Big Algorithm Change?

We can get you a RESPONSIVE Website

By next week, Google will have completely overhauled its SEO algorithm. From sneak peeks in the industry, it is foreseen that responsive websites will get placed more highly in terms of business visibility. Top priority will be given to those websites which Google considers mobile-friendly. Currently, this change is being rolled out for searches on mobile devices. A team at SumAll estimated that, on average, a website that is not responsive enough could lose at least a third of their traffic, depending on their target audience. This fraction will be higher for those websites considered trendy by millennials and Generation Y members. Apparently this change is being rolled out for only mobiles and not tablets – for now.

This overhaul might come as an intense shock, especially for the Fortune 100 companies – it is estimated that 67% of the Fortune 100 companies’ websites are not mobile-friendly. Also, considering that 61% of total web traffic is generated through mobile devices (including tablets), it makes sense for everybody to begin relooking at their website designs and layouts for mobile-friendliness. So how can you ensure that by April 21, your website will have cleared the mobile-friendly hurdle?

To start off, Googlebot must be allowed to scan even your CSS and JS content to be dubbed mobile-friendly. Small text and flash videos must be avoided, as they reduce the mobile friendliness of websites. Loading times for images and other content must also be optimized since Google has noted that it will weigh each of them individually. App downloads and other interstitials will also affect your mobile-friendliness. The overall mobile friendliness of a website will be judged on a page-by-page basis.

Mobile First is the new mantra engulfing the website design community. Since web traffic is increasingly coming from mobile devices, designers are now finding it easier to scale up from a mobile-sensitive design, than compressing all that information into a tiny preallocated space. To offer a flawless experience to both your desktop and mobile visitors, adopt either of three approaches available. One can go for Responsive Design, where pages are built to collapse neatly as their window view is resized. Another approach is Dynamic Serving, where pages recognize the device and service the appropriate code. The third approach is to go for an altogether Separate Mobile Page, where users are routed to a separate URL specifically for mobiles.


So, on April 21, don’t let your website get backed up against a wall, and optimize your mobile website for the cellular. Test your mobile-friendliness with the help of Google’s Mobile-Friendly Test, and read Google’s Mobile SEO Guide. But why go through all that, when you have the experts at Media Solutions India at your service?

SEO: Google to form ‘Mobile-friendly’ a Ranking Signal

Do you have a mobile or responsive site? If not, on April twenty one you’ll notice it tougher to rank in Google’s mobile search results.
Google proclaimed formula updates which will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that give a mobile-friendlyexpertise to searchers on mobile devices, and, by association, demotes sites that don’t.
Google proclaimed formula updates which will have a “significant impact” on mobile search results worldwide for mobile searchers.
Note that the mobile-friendly update solely affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop pc.
In addition, the formula is applied worldwide, page by page, on a period of time basis. “Worldwide”implies that the formula update affects mobile searchers and search ends up in all countries atidentical time, instead of simply rolling call at the U.S. first.
“Page by page” implies that every page’s mobile friendliness is judged singly. That’s excellent news if your ecommerce catalog is mobile friendly however your forums or alternative content sections don’t seem to be. The unfriendly sections won’t cause your entire website to behierarchic as unfriendly.
“Real time” implies that you’ll be able to expect to examine the mobile ranking advantage ofcreating your website mobile friendly quickly. consecutive time Googlebot crawls your pages and determines that they’re freshly mobile friendly, the mobile-friendly ranking formula would kick surethose pages. this is often particularly excellent news as a result of some formula updates areprocessed on a monthly or unknown time cycle and applied to the formula in batches.
Beware, though, as a result of real time conjointly works each ways that. If associate update were created to your website that creates pages unfriendly, the mobile-friendly ranking formulawould kick sure those pages consecutive time your website is crawled.
In addition, content from indexed robot apps will currently be hierarchic in search results for searchers UN agency area unit signed in to Google and have that robot app put in on their mobile device. Since Google would don’t have any access to Apple’s iTunes info, iOS apps wouldn’t beenclosed during this app ranking improvement.
Google’s explicit goal is to boost searcher expertise. It’s frustrating to look on a phone and land on a page that’s therefore little you can’t accurately click the links while not pinching and zooming and scrolling to search out the proper text or links.
Google is changing that frustration into associate improvement in its search results, so additionalmobile searchers can land on sites with positive mobile experiences. It is smart from the searcher’s perspective, that is what matters to Google.
But from associate ecommerce perspective, it may probably be a really expensive update in terms of lost mobile traffic and revenue.
Example of Mobile Impact

Say you utilize your smartphone to look for “formal dresses.” beginning April twenty one, the results on your smartphone are reordered supported the relative mobile friendliness of the sites. The image below shows my mobile search result for “Digital Marketing Agency Website.”

Digital Marketing Agency in Delhi

Digital Marketing Agency

Sample Digital Marketing Agency Website “Media Solutions on a smartphone.
Keep in mind that the mobile search result’s most likely customized in how. Your mobile search results could vary. The necessary issue to notice is that the primary, second, and fifth organic search results area unit already deemed “Mobile-friendly,” as I even have highlighted on top of.
Google has already been annotation mobile-friendly pages for searchers, in an endeavor to assistinfluence mobile searchers toward a higher mobile expertise.
On April twenty one, the annotation can become a part of the ranking formula, touching the order of search results directly. In Google’s words, the amendment can have a “significant impact” on search results for mobile searchers.
The burning question is however important the impact are.
Will the fifth ranking website move up to the third place, prior the non-friendly sites so the new ranking order becomes one, 2, 5, 3, 4? Or can the sites that rank third and fourth these daysdisappear utterly from the primary page of results, so solely mobile-friendly sites grace the primary page? There’s no thanks to recognize till April twenty one.
Ecommerce Impact
Maybe it’s simple to dismiss the instance on top of. It’s one keyword, possible not evenassociated with your trade. what number individuals even seek for formal dresses on their phones anyway?
It seems that searchers need to search out “formal dresses” over a hundred,000 times a month, in line with Google’s Keyword Planner, and nearly three hundred,000 additional need some variation of formal dress keywords, like a semi-formal dress.
Of all those nearly four hundred,000 searches on the average per month in Google within theU.S., solely thirty-nine % of them happen on a pc. meaning that sixty one % — regarding240,000 searches a month — occur on smartphones and can be considerably compact by Google’s mobile-friendly formula update on April twenty one.

Ecommerce website development compant delhi


Sixty-one % of searches for keywords containing “formal dresses” happen on mobile devices.
If a client is looking out on a mobile device for a product sold-out specifically by your ecommercewhole, my prediction is that your whole can still rank at the highest despite mobile friendliness. as an example, for site-branded keywords, like “macys formal dresses,” mobile search results area unit unlikely to vary dramatically. There’s no thanks to recognize sure till April twenty one,however logically Google ought to respect the searcher’s ecommerce whole direction search intent.
The same would presumptively not hold true for product whole searches, like “UGG boots,”wherever several etailers sell that whole. we must always expect the mobile-friendly update to impact product branded keywords within the same manner because it would a very unbrandedkeyword like “winter boots.”
Impact on Your Ecommerce Performance
First, verify if Google sees your pages as mobile friendly. It doesn’t matter if you think that they’re mobile friendly or your agency tells you that they’re. What matters is what Google determines algorithmically as a result of it’s 100% management over however your website ranks.
Google has provided a mobile-friendly testing tool that analyzes every page that you just enter and tells you whether or not it’s mobile friendly or not. The image below shows a page that’s not mobile friendly, and also the resources that Google recommends to resolve those problems.
Media Solutions seo company delhi

Google considers this women’s dress page not mobile-friendly.
Resolving the problems may be as straightforward as asking your developer to update your robots.txt file to get rid of a block on sure files (your developer can recognize what this means). Or it may be as tough as a plan to implement responsive style or mobile website best practices.
How this affects your ecommerce business depends a good deal on your mobile search performance these days. bear in mind that the sole traffic and sales in danger here is organic search driven via a mobile device (smartphone and tablet).
Analyze the chance in any amendment which will impact computer program improvement in terms of worst-case state of affairs.
The worst-case state of affairs is that each one of the sales-driven organic search traffic via a mobile device disappears instantly once the amendment happens. That’s the worst case. It can’texasperate than losing it all. all told probability, the worst case won’t really occur, and also thedecrease would be additional like eighty %, or fifty %. however activity the worst case helps you opt if the difficulty very is critical enough to act on forthwith.
Start by activity the number of affected traffic and sales these days and verify the importantimpact of losing it all. Remember, filter the visits and sales so the information solely contains organic search-driven traffic via a mobile device. Then verify the impact to your ecommerce business if those traffic and sales disappeared utterly on April twenty one.
That’s the way to verify the particular value. What’s tougher to live, however, is that the chancethat this formula update represents.
How many of your competitors are boosted by the mobile-friendly update? what number aredemoted? are you able to take advantage of their loss? is that this a chance to surpass the competition?
Keep in mind, receiving few visits and sales via mobile search these days doesn’t in any mannerindicate truth size of the chance.
Head to the Google Keyword Planner and determine the particular chance that mobile search represents. take a look at your assumptions mistreatment keyword analysis and verify truth size of the mobile search chance before dismissing it as a useless channel.
I was skeptical, as an example, that “formal dresses” would drive any real mobile search traffic. i used to be wrong.


Google’s Mobile-Friendly Ranking Factor Runs In Real-Time And Page-By-Page

We recently wrote about the upcoming change to Google’s search algorithm and its importance for webmasters and marketers to ensure that their sites are mobile-friendly. Beginning on April 21, the company will begin using information about whether a site is mobile-friendly or not as a factor in its ranking in the search results. If the growing prevalence of mobile usage hasn’t already convinced marketers of the importance of having a site that works well on mobile, Google’s announcement should certainly inspire everyone to ensure that their website is prepared.

Google’s Mobile-Friendly

Google’s Gary Illyes provided some valuable additional information about the company’s new ranking factor, explaining that it is run in real-time and that it works on a page-by-page basis.

According to a report by Search Engine Land, Illyes was asked about when webmasters need to make their sites mobile-friendly to be certain that they are not negatively impacted by the change on April 21. He explained that because it runs in real-time, it can be done any day. As soon as Google picks up on the change, the website will begin to benefit from the new mobile-friendly algorithm change.

However, one detail that remains unclear is exactly what real-time means in this context. Is it real-time in the sense of as soon as Google crawls and indexes the page, or is it real-time in the sense that it checks at the time when the query is entered into the search box? Search Engine Land is speculating that it is the former case, which would mean that depending on how often Google crawls and indexes your web pages, it’s important to time it so that you can get all of your pages mobile-friendly by the April 21 launch date. Perhaps the company will provide more information about this detail soon, but for now, it’s safest to assume that this is the case.

Another important detail in Search Engine Land’s report is the confirmation from Illyes that the algorithm is run on a page-by-page basis. For example, if you have 20 web pages on your site, and 10 of them are mobile-friendly and 10 of them aren’t, the pages that are mobile-friendly will benefit. Certainly, making all of your pages mobile-friendly is important, not only for Google’s ranking but also for visitor’s ease-of-use considering the massive growth in mobile usage. However, on some websites, there are certain pages that are very difficult to make mobile-friendly. In this scenario, the fact that the algorithm is run on a page-by-page basis is good news. If you are unable to make your entire website mobile-friendly before April 21, you will still be able to benefit from the algorithm change for the pages that you’re able to change in time.

Overall, it’s clear that having a mobile-friendly website is an essential component of the online presence for auto dealerships and businesses of all types. According to Internet analytics company comScore, Americans now spend 60 percent of their digital media time on mobile. Another interesting piece of information comes from a Yahoo report last August, which stated that many consumers are now using their smartphones while at home.

Google’s algorithm change and the continued increase in mobile usage both signify the importance of mobile-friendly websites. If you’re unsure about how well your site performs on mobile, Google offers a valuable tool to test websites for mobile compatibility. Now is the time to ensure that your site is ready!

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Google announces mobile friendliness as a major ranking factor on search results

As of end of February, Google has made it crystal clear that mobile friendliness is among the factors in site rankings on SERPs and its importance is only going to increase. If you have been ignoring the calls for making your site responsive to all modern devices, including smartphones, tablets, phablets or any other fancy names, then be prepared to lose out on the traffic you built over the last few years.

Most of us were aware that sooner than later the searches originating from mobile devices are going to become significant enough for search engines, including Google, to start making changes to the way search results are ranked. The time has finally come and Google first started with clearly indicating “mobile friendly” tag in the search results, both on desktops as well as mobile devices, in the last month and a half.


It was a signal that Google considers it a bad experience for users to send them to sites which may not open properly on their handsets or tablets. And Google does not like giving a bad experience to searchers. It was an indicator that Google may make changes to the ranking algorithm keeping the requirement of mobile users in mind.

As of April 21, Google will officially implement this change. Mobile users, while searching through their handhelds, are going to see mobile friendly sites among the top results while non-friendlies will move down the order. As of now, this seems to be the case only for searches originating from mobile devices but Google has not been known to display different search results to the same people just because of the different devices used by them during the course of the day.


Another interesting announcement by Google is that the content from Apps will also get prominence in search results as more and more people getting dependent on Apps for their daily chores & entertainment. 


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What are the Effects of Social Media on Our Youth?

Are We Letting Sites like Fcebook and Twitter Become too Prominent in Our Lives?

Technology such as social media websites have become prominent parts of life for many young people today, but what is it really? What are the negative affects? And the positives? Are we as a society becoming a people who are more concerned with Facebook than our daily lives? When it comes to these sites there are many positive aspects but there are equally as many dangers that come with the use of sites such as Facebook, Twitter, and MySpace, in order to be aware of all the sides of social media sites we must dig in and research this topic thoroughly before we or our children become over indulged in it.

First, What are the Good Parts?

Social media sites such as Facebook and MySpace can also act as a great tool for professionals, both helping to market skills of small business owners and also find business opportunities, “you can also use these sites to network professionally. You might be able to help someone else out. For instance, one friend might mention on his profile that he needs a carpenter to come to his house. You might know someone who’s perfect for the job; all you have to do is send a couple of messages and you’ve helped two friends out at the same time!”


Now the Hard Part, the Negatives..

On the negative side there are many risks involved with the social media and the internet in general. One of the risks that is most highlighted by today’s media is cyber bullying; over the internet, which mostly occurs on social media sites, such as Facebook. Cyber bullying is defined as the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature. (

Another scary fact about young people and the internet is that they are too open and public with personal information, “most youth do not read websites’ privacy policies or may be unaware that their information is at risk of disclosure to third parties like advertisers. Though concerned about talking to people they don’t know online, teens appear to be less worried about posting information about themselves. Twenty-one percent of teens say it is safe to post personal information, including photos, online to a public profile” ( When teens, young adults, and anybody else for that matter use the internet without reading all disclaimers and policies it opens them up to having their person information divulged. This is a serious issue due to the rising rates of cyber crimes like identity theft. Once you’re a victim of identity theft or even a computer virus, there’s not much you can do to make it better, the best way to avoid this misery is to be careful and conscious of what you’re putting out on the internet before it happens. Social networking sites can very be harmful to the wellbeing of your computer if you’re not careful, many hackers can get access to your information very easily by using tactics such as social engineering. Social engineering plays on human nature to get results. Basically, the hacker goes into a friends account or creates a false account for a friend and gets you to click a link to a video or another site and when you click, your computer becomes infected with a virus of some kind.

New studies have shown that site such as Facebook can actually influence you to spend more money. The way they do this is through advertisements on the corner of your screen, the ones nobody pays attention to. This kind of almost subliminal advertising can subconsciously pressure you to buy a certain product or service. Reader’s Digest shows that, “New research suggests that heavy social media use might be correlated to lower self-control, which marketing experts believe could lead to higher spending. ‘Ultimately, the way you counteract this is by raising your self-awareness,’ Columbia University Professor Keith Wilcox”


How much Influence do we Give This Part of Our Life?

In many cases it is clear that social media has become not only part of people’s lives but the thing their life revolves around. We see people on smartphones every two minutes looking for the newest Tweet or status updates from friends. We find that being “Facebook official” brings validity to things in our lives and the list of examples goes on. It’s important to realize that this great tool is just that, a tool, not a lifestyle.

In this day and age we are pressured ten different ways as far as our beliefs and opinions are concerned; are we standing up for what we believe in our lives and having our own thoughts or are we so influenced by this phenomenon that we mistake what we have seen for our own opinions? Social media sites can, not only help us become more socially able but, also make us inept as well. We sometimes share too much with too many people and we have to also be conscience of that. Overall, we have to be careful and caution when approaching these things.

Is Our Internet Culture Destroying Us?





So Why Did All Those Movie Sites Lose Google Search Traffic?

In the last month, many webmasters noticed there seemed to be an update to the Google algorithm that hit mid February. On February 14, people were noticing fluctuations in rankings, but some webmasters were reporting that there didn’t seem to be any update, including the MozCast, which actually showed the 14th as one of the lowest changing days.

Despite there being different opinions about what’s exactly happened on the 14th, it’s clear that overall traffic for sites that are in the movie related niche seem to be the ones impacted by the update.


Peter Sciretta (@slashfilm) of Slashfilm, found this very troubling, so he tweeted to Google’s Matt Cutts asking why so many movie blogs had been targeted and lost half of their traffic during February.

A few days later Cutts responded, which is unusual because he normally doesn’t respond to too many people about specific search traffic issues on his Twitter feed. Cutts apologized for the delayed response and said he was hoping to look into the issue soon.

Glenn Gabe of G-Squared Interactive looked into the issue himself when he saw the tweet and found another movie related site, ScreenRant, that had also seen this traffic dip on the 14th that look nearly identical to the one seen on Slashfilm. It might unusual to see two sites that are in the same industry, yet are unrelated, both get hit at the same time, so it definitely raised flags that something industry-specific going on.

Then, couple days after Cutts tweeted about the Slashfilm issue, this traffic for both Slashfilm and ScreenRant jumped back up to near their previous levels.

In a thorough analysis, Gabe identified multiple areas that he believed could be among the reasons the sites were targeted. This included thin content, affiliate links, content syndication networks on the page, and what he believes to be the primary reason for the traffic dip: embedded videos and trailers that had been subsequently removed for copyright infringement.

When the movie blogs got hit, a number of people in SEO (including myself) started making the connection between YouTube, copyright infringement, and the algo hits. As movie blogs, one could only imagine that there were a lot of posts about movies that contain video clips, trailers, etc. So, I was interested in seeing how much video footage I would come across during my analysis, and how much of that was problematic copyright infringement-wise.

And since we live in an embeddable world (with YouTube and other video networks making it easy to embed video clips on your own website), questions started to arise about how Google could treat the various parties involved in copyright infringement. In other words, who is the source of copyright infringement? And how can you police others SEO-wise that might be part of the problem? What about websites that simply embed public YouTube clips? All good questions, and I was eager to dig in.

It wasn’t long before I came across webpages with video clips that had copyright infringement problems. Now, those clips were typically sourced at YouTube or other video networks like Yahoo Video. The great part about YouTube clips that were taken down is that they will literally provide a message in the clip that the user associated with the account has been removed due to copyright problems. That made my analysis easier, to say the least.

The possibility that Google is targeting sites because it simply embedded in these videos is definitely one webmasters should be concerned about. Particularly as we don’t know if this algorithm was rolled back only for those specific film sites, and left active for other types of sites.

Is it something that webmasters should be concerned about when they are embedding content that they feel could likely be removed for copyright infringement a later date. Is it safe to embed videos? Should you simply link to it? Or should you have some sort of check in place where someone checks pages every day in case something is been removed?

Until we know more about how this algorithm works, and if it was entirely rolled back, webmasters should err on the side of caution.

Another curious finding from Gabe was that similar sites experienced the opposite, and actually gained traffic. CinemaBlend, for example, saw a dramatic spike on the 14th at the same time Slashfilm and ScreenRant lost theirs. However, CinemaBlend loss traffic a month earlier, and were in recovery mode. But Gabe also discovered that the site seem to be stripped embedded videos on pages where clearly there’d once been a video.

Was this change on the 14th actually Panda? It’s unclear if it was Panda related or if it happened to be some other part of the algorithm that can be lumped into it, as Google does algorithmic refreshes that are specifically related to Panda or Penguin.

It was clearly somehow tied into the entertainment and movie industry, and seem to be directly tied to YouTube embedded videos for content that was removed for copyright violation. Clearly, site that just embedded video – when they were not the source of the video – should not be penalized. But for some reason, the sites were. There are many sites that embed videos because it is some hot content, even some of it does get hold of a later date.


How Corporate and Promotional Films helps in Promoting Your Brands

An enterprise needs to promote itself and create a unique corporate identity. At the same time it also needs to promote its products or services to gain a wider audience and clientele. One of the best ways of doing this is to create professional corporate films that serve to promote your company and create the right impression on agents, dealers, vendors and financing institutions. Promotional films are important for a brand and need to present your products and services in the best light to create the right impression, engage and motivate prospective clients.


By their very nature corporate and promotional films need to be short yet pack in a lot from one second to the other and the flow needs to be smooth. The content needs to be highly informative and presented professionally to create the right impact with stunning graphics, sound and video. This calls for exceptional creative talent, technical capabilities in scripting, visualization, direction, audio and video production.

Search Engine Marketing – An important part of any solid marketing strategy

With 85% of people starting their web browsing experience on a search engine it is no longer good enough to just have a website. Your site must rank high on search engine result pages for the high traffic (competitive) keywords that pertain to your business.
Search engine result pages contain two types of listings, organic or natural listings and sponsored listings because of the pay per click model of advertising.
Search Engine Marketing seeks to promote websites by increasing their visibility on search engine result pages through SEO and PPC. Search engine optimization (SEO) involves strategies and tactics to improve the volume and quality of traffic to a website through the natural listings.
Pay per click (PPC) advertising allows your website’s ad to be displayed in the sponsored listings by assigning a cost per click you are willing to pay for each keyword you would like to show up for when a users searches.
Click the link below to contact us for media plan for your brand or company for Digital Marketing.
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