An enterprise needs to promote itself and create a unique corporate identity. At the same time it also needs to promote its products or services to gain a wider audience and clientele. One of the best ways of doing this is to create professional corporate films that serve to promote your company and create the right impression on agents, dealers, vendors and financing institutions. Promotional films are important for a brand and need to present your products and services in the best light to create the right impression, engage and motivate prospective clients.
By their very nature corporate and promotional films need to be short yet pack in a lot from one second to the other and the flow needs to be smooth. The content needs to be highly informative and presented professionally to create the right impact with stunning graphics, sound and video. This calls for exceptional creative talent, technical capabilities in scripting, visualization, direction, audio and video production.
With 85% of people starting their web browsing experience on a search engine it is no longer good enough to just have a website. Your site must rank high on search engine result pages for the high traffic (competitive) keywords that pertain to your business.
Search engine result pages contain two types of listings, organic or natural listings and sponsored listings because of the pay per click model of advertising.
Search Engine Marketing seeks to promote websites by increasing their visibility on search engine result pages through SEO and PPC. Search engine optimization (SEO) involves strategies and tactics to improve the volume and quality of traffic to a website through the natural listings.
Pay per click (PPC) advertising allows your website’s ad to be displayed in the sponsored listings by assigning a cost per click you are willing to pay for each keyword you would like to show up for when a users searches.
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