Search Engine Marketing – An important part of any solid marketing strategy

With 85% of people starting their web browsing experience on a search engine it is no longer good enough to just have a website. Your site must rank high on search engine result pages for the high traffic (competitive) keywords that pertain to your business.
Search engine result pages contain two types of listings, organic or natural listings and sponsored listings because of the pay per click model of advertising.
Search Engine Marketing seeks to promote websites by increasing their visibility on search engine result pages through SEO and PPC. Search engine optimization (SEO) involves strategies and tactics to improve the volume and quality of traffic to a website through the natural listings.
Pay per click (PPC) advertising allows your website’s ad to be displayed in the sponsored listings by assigning a cost per click you are willing to pay for each keyword you would like to show up for when a users searches.
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