Is Your Site Mobile Ready for Google’s Big Algorithm Change?

We can get you a RESPONSIVE Website

By next week, Google will have completely overhauled its SEO algorithm. From sneak peeks in the industry, it is foreseen that responsive websites will get placed more highly in terms of business visibility. Top priority will be given to those websites which Google considers mobile-friendly. Currently, this change is being rolled out for searches on mobile devices. A team at SumAll estimated that, on average, a website that is not responsive enough could lose at least a third of their traffic, depending on their target audience. This fraction will be higher for those websites considered trendy by millennials and Generation Y members. Apparently this change is being rolled out for only mobiles and not tablets – for now.

This overhaul might come as an intense shock, especially for the Fortune 100 companies – it is estimated that 67% of the Fortune 100 companies’ websites are not mobile-friendly. Also, considering that 61% of total web traffic is generated through mobile devices (including tablets), it makes sense for everybody to begin relooking at their website designs and layouts for mobile-friendliness. So how can you ensure that by April 21, your website will have cleared the mobile-friendly hurdle?

To start off, Googlebot must be allowed to scan even your CSS and JS content to be dubbed mobile-friendly. Small text and flash videos must be avoided, as they reduce the mobile friendliness of websites. Loading times for images and other content must also be optimized since Google has noted that it will weigh each of them individually. App downloads and other interstitials will also affect your mobile-friendliness. The overall mobile friendliness of a website will be judged on a page-by-page basis.

Mobile First is the new mantra engulfing the website design community. Since web traffic is increasingly coming from mobile devices, designers are now finding it easier to scale up from a mobile-sensitive design, than compressing all that information into a tiny preallocated space. To offer a flawless experience to both your desktop and mobile visitors, adopt either of three approaches available. One can go for Responsive Design, where pages are built to collapse neatly as their window view is resized. Another approach is Dynamic Serving, where pages recognize the device and service the appropriate code. The third approach is to go for an altogether Separate Mobile Page, where users are routed to a separate URL specifically for mobiles.


So, on April 21, don’t let your website get backed up against a wall, and optimize your mobile website for the cellular. Test your mobile-friendliness with the help of Google’s Mobile-Friendly Test, and read Google’s Mobile SEO Guide. But why go through all that, when you have the experts at Media Solutions India at your service?


Google announces mobile friendliness as a major ranking factor on search results

As of end of February, Google has made it crystal clear that mobile friendliness is among the factors in site rankings on SERPs and its importance is only going to increase. If you have been ignoring the calls for making your site responsive to all modern devices, including smartphones, tablets, phablets or any other fancy names, then be prepared to lose out on the traffic you built over the last few years.

Most of us were aware that sooner than later the searches originating from mobile devices are going to become significant enough for search engines, including Google, to start making changes to the way search results are ranked. The time has finally come and Google first started with clearly indicating “mobile friendly” tag in the search results, both on desktops as well as mobile devices, in the last month and a half.


It was a signal that Google considers it a bad experience for users to send them to sites which may not open properly on their handsets or tablets. And Google does not like giving a bad experience to searchers. It was an indicator that Google may make changes to the ranking algorithm keeping the requirement of mobile users in mind.

As of April 21, Google will officially implement this change. Mobile users, while searching through their handhelds, are going to see mobile friendly sites among the top results while non-friendlies will move down the order. As of now, this seems to be the case only for searches originating from mobile devices but Google has not been known to display different search results to the same people just because of the different devices used by them during the course of the day.


Another interesting announcement by Google is that the content from Apps will also get prominence in search results as more and more people getting dependent on Apps for their daily chores & entertainment. 


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